Ethical and Unethical issues in Marketing Management
Marketing: It is the process of getting potential clients or customers interested in your products and services. Marketing involves researching, promoting, selling, and distributing your products or services. Marketing Management: marketing management is the process of planning, executing, and tracking the marketing strategy of an organization. This includes the marketing plan, campaigns, and tactics used to create and meet the demand of target customers to drive profitability and client trust. Ethical issues in marketing: Pricing Ethics: There are various forms of unethical business practices related to pricing products and services. Bid rigging is a type of fraud in which a commercial contract is promised to one party, however, for the sake of appearance several other parties also present a bid. Predatory pricing is the practice of the sale of a product or service at a negligible price, intending to throw competitors out of the market, or to create barriers to entry. Misu...